Billy Goat Ice Cream Co. came to Jordan Advertising as a start-up in need of a everything. Two kids straight out of collage and they were struggling with an identity that didn’t hit the target market, did it have the handcrafted artisan feel that they were going for, and didn’t tell the goat milk ice cream story. Our assignment was to re-brand this company from the ground up and get shape their marketing efforts with a well thought out and comprehensive plan.
Our team got to work creating an identity that had a hand drawn feel to both mimic an artist’s signature and to play up the handmade aspect of the ice cream. We took photography that reinforced the handmade artisan feel of the brand by letting people in on the preparation process. We then took those photos and created the packaging, website, and collateral material. Then for marketing support we created and handed out T-shirts that to played up the “local” and “goat milk” aspects of the company.